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Living through it – from Punch Cards to Mobile Applications!

This posting will unfortunately betray the fact that I may have entered that period of life known as the “senior years”. With that comes a degree of reflection and I was thinking of the technical progress that I have seen in my professional life so far (and hopefully more to come!) This was also prompted by a union calling me and asking if anyone in our company could handle a conversion from a system running on a “mainframe” using COBOL- really. More surprisingly, was that yes, we could actually handle that.

A whole lexicon related to systems from the past came to me- punch cards, IBM 360, mini computers, dumb terminals, Apple 11, floppy disk, Novell, Y2K etc. etc. Amongst this barrage of by- gone systems there was one related, recent fact that impressed me at the end of this stream – after decades of dominance as the principal processing tool by business and individuals the reign of the PC is coming to an end. For the first time since its introduction to the market, sales of PC’s are on the decline as the emphasis on mobile applications and the device platforms they use grows dramatically. I thought about the aforementioned union with their “mainframe/COBL” system and the world they would be moved to by changing to leading edge modern software.

The business of unions cries out for the adoption of mobile systems as much, if not more so, as any corporation and yet I am sure that an analysis of their platforms would show that they are lamentably behind in this respect. Unions have geographically diverse related entities (Internationals, Councils, Chapters, and Locals etc.) as well as a need for staff and members to share data in different locations sometimes while “on the road” or “offsite”.

The adoption of web based mobile systems can dramatically change the way unions do business and drive efficiencies that could not have been imagined just a few years ago. By using mobile devices union staff that work “in the field” such as business agents and stewards can access central database information via their mobile devices and provide answers to employers and members in seconds. Processes such as Dispatch and Hiring Hall as well as Grievance Management can be carried out remotely thereby vastly improving communications and the efficiency of these key operations. In addition when coupled with effective member engagement activities through social media, SMS and e-mail blasts (accessed by members on THEIR mobile devices), key activities such as organizing and voter turnout programs, become transformed creating tremendous possibilities for unions on the political and organizing level. Other key uses we are developing relate to processes like an instant status checks of a member’s “standing” and dues payment history as well as the processing of dues – all done via “remote” mobiles devices.

In summary, the possibilities of “field” uses to strengthen member ties to the union and improve operational efficiencies for the Local are no longer limited by technology but are actually improved by it.

The new customer I mentioned earlier with the “mainframe/COBOL -based system will be moving to our new PRIZM® system which is “mobile ready” and provides all of the functionality that I outlined above. It’s going to be an incredible change but that’s what is needed in many union systems that have become obsolete and inefficient. Check out where your union lies between “punch cards and Mobile Applications” and if you want us to help you move towards the most advanced software that there is give me a call personally and I will be happy to arrange a demonstration of what’s possible at YOUR union.

Robert N Stevenson
Director of Business Development
tel: (203) 831 8655 ext. 113

Posted in: Accounting Systems, Dues Software, Labor Unions, Membership Systems

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Made in America: Union-Made Easter

Via the AFL-CIO Now Blog by Kenneth Quinnell

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Easter is this Sunday, so here is a list of union-made in America treats to fill an Easter basket and other holiday accoutrements brought to you by the Los Angeles County Federation of Labor’s resource site, Labor 411. These Easter shopping list ideas are brought to you by the Bakery, Confectionery, Tobacco Workers and Grain Millers (BCTGM), the United Food and Commercial Workers (UFCW), the Machinists (IAM), United Farm Workers (UFW) and the Teamsters (IBT).

Union-made Easter candy

  • Ghirardelli Chocolates
  • Jelly Bellies
  • Laffy Taffy
  • Mike and Ikes
  • Necco Wafers
  • Peeps
  • Thin Mints
  • Tootsie Rolls

And don’t forget to pick up a union-prepared Easter ham or lamb:

  • Appleton Farms ham
  • Black Forest ham
  • Butterball ham
  • Chiappetti lamb
  • Cook’s ham
  • Farmland Old Fashioned Pit Ham
  • Farmland Original Pit Ham
  • Fischer Meats lamb
  • Hormel Honey Roasted Ham
  • Tyson Foods ham

If you’re feeling like doing a little egg dyeing, try these:

  • Alta Dena
  • Horizon Organic
  • President’s Choice

Posted in: General

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Social Media and Unions, What’s Going On?

In one of our recent blog posts titled In Praise of Diversity, our CEO Bob Stevenson asserts, “Unions by and large do a lousy job of public relations. They let their enemies mold the public perception of unions which are so stereotypical it would be redundant for me to even address it.” If so, I ask how that can be when there are many widely used established and emerging communication channels that are alternatives to the traditional media (TV, radio, press). Of course, I’m referring to the plethora of “social media” outlets – Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, Tumblr, etc.

Surely, unions are in a perfect position to take advantage of these vehicles. After all, they have compelling messages, an established following (i.e., membership), and no excuses that it costs too much or is controlled by some opposing organization. At first glance, it’s a perfect match – unions and social media! However, an unscientific survey of several unions with over 1 million members reveals that social media may not be delivering much bang for the buck.

                                                          Facebook                            Twitter
AFL-CIO                                                78K Likes                           37K Followers
SEIU                                                    17K Likes                           40K Followers
IBT                                                      120K Likes                         11K Followers
UFW                                                     3K Likes                            4.5K Followers
UFCW                                                   44K Likes                           7.5K Followers

Compare these statistics to a few different social media heavy hitters:

Red Bull Energy Drink                                38 million Likes                    930K Followers
National Public Radio                                 2.7 million Likes                   174K Followers
Rush Limbaugh                                        1.2 million Likes                   369K Followers
Rachel Maddow                                        827K Likes                         2.6 million Followers
US Chamber of Commerce                           328K Likes                         103K Followers

So what’s going on here? Why doesn’t a union with a million plus members have Likes and Followers in numbers of the same magnitude? It could be the quality of the content, though unions have plenty to say that their members should be interested in. Or it could be that members just don’t know the unions are participating in social media, though most of the unions have their social media participation prominently displayed on their websites (and I hope in any direct communications that go to members). Maybe it’s the demographic or technical competency of the average union member, though over 80% of Facebook’s 100 million plus active users are between 18 – 54 years of age and 72% of US households reported accessing the internet in 2011. (Most recently Facebook has provided statistics that the average age of its members is now 41 years old.) So, if the general union member demographics are adequately represented via these social outlets, is it only a matter of time that until we see a jump in the number of Likes and Followers?

There are some bright spots. The AFL-CIO (AFL-CIO.org) has seemingly embraced social media in a big way; not only displaying it prominently on their website, encouraging visitors to share what they read and think, but also hosting online conversations about high interest topics.

JayStar is embarking on its own use of Social Media as a way to keep our customers, prospects, and the general public better informed. We’d love to know about your use of Social Media – what’s working and what’s not and whether Social Media is a key component of your organizing strategy – so please comment on this post! And be sure to follow us on Facebook, LinkedIn, or Twitter for the latest union news and company updates.

Posted in: Labor Unions, News

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